Victoria’s Secret is known for their “perfect” models with their “perfect” everything, but lately that view on things has received backlash in society. So when Victoria’s Secret released their newest ad, with the saying “The Perfect Body,” on their website, people went absolutely crazy.
With petitions on change.org and strong social media response, people didn’t waste any time at all to tell Victoria’s Secret how much they disliked the ad. British students were the ones who created the change.org petition and it got more that 27,000 signatures. The students demanded that Victoria’s Secret apologize for their use of the phrase “The Perfect Body.” They claim that the use of the phrase promotes negative body image.
With all the feedback, Victoria’s Secret didn’t comment and instead quietly changed the phrase on the website to “A Body For Every Body.” Although this phrase is somewhat better, it’s still not great. The students still think it’s promoting the negative body image because all of the girls in the image have the exact same body type. What people would really like would be for the company to change all of their posters in stores, apologize and pledge to not use anymore harmful marketing in the future.
The thing that’s most bothersome about the whole situation is that Victoria’s Secret has yet to comment at all on the situation. They were outed by people and changed their slogan yet people continue to talk to them and they will not comment or say anything back. The company will not admit that they were wrong in the situation and that they shouldn’t have put it up on their website.
Victoria’s Secret has always been the company that makes girls feel insecure. Their use of the skinny, tiny models and many phrases about skinny, perfect bodies have made so many people dislike this use of negative body images. Girls should be able to feel comfortable in their own skin and not have to worry about body typing. Society today has made girls think that they have to look a certain way and they should be comfortable with the way they look.
Body typing like this has been a major contributor to all of the body issues that girls have. To deal with these issues, they have tried to conform themselves to society’s version of the “perfect body” through ways that aren’t good for their bodies. These students should feel proud of the way that they spoke out against Victoria’s Secret and body typing. If everyone in the world could just feel more comfortable of themselves and their bodies, we wouldn’t have to deal with all of the issues of body typing.
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